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IT'S NOT ABOUT THE HAIR COLOR, IT'S ABOUT THE

ATTITUDE

FIERCE + FEMININE

The Atomic Blonde brand is about a spirit that is fierce and feminine. It is for those who do not like to accept ‘no’ for an answer and believes that the most beautiful women are bold, powerful and intelligent.

UNAPOLOGETIC

It is for those who have not always taken the easy road, and are unapologetic about working hard, being relentless in pursuits and seizing every opportunity possible.

INSPIRATION

The Atomic Blonde brand seeks to be an inspiration to women everywhere—young and old—that you can be whatever you choose, you can accomplish your dreams and through hard work, dedicated discipline and accountability.

WHO IS THE ATOMIC BLONDE?

♦

THE ORIGINAL AB...

Sarah Engels started The Atomic Blonde brand as a way to empower women and men through fashion, design, careers, home, health, food, grace and kindness, beauty, coffee and tequila.

It’s about going back and forth between the board room and the coop on a daily basis. It is about “doing you” while lifting up those whose “you” may be different, without judgement. It is for all of those, like me, who want to stop apologizing for being smart, capable, strong, independent, focused, driven and kind while at the same time, being a beautiful hot mess that is flawsome (awesome and flawed) and proud of it.

AB on Insta

THE PODCAST

Inspiring stories from #RealABs

Stay tuned for stories from incredible women and men who have made their way in life and business. Don’t expect this Podcast to be like others you have heard. You never know what will happen when you give The Atomic Blonde a microphone.

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